Assessor Resource

MSTFD5004
Develop marketing plans for fashion products

Assessment tool

Version 1.0
Issue Date: May 2024


This unit of competency covers the skills and knowledge required to plan marketing and promotional activities to support the sales of fashion products.

The unit of competency applies to local or international marketing activities typical to the promotion and sale of fashion products. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to clients. All proposed marketing activities must be appropriate to the price point of the fashion design and the overall objectives of the client.

Work may be conducted in small to large scale enterprises and may involve individual and team activities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Prepare to develop marketing plans

2.1

Identify key features and benefits of the selected fashion design

2.2

Research target market and identify fashion design needs and expectations

2.3

Identify price point and marketing budget

2.4

Identify any other relevant details that may affect marketing activities

2.5

Establish marketing objectives with client

3

Research and determine marketing options

3.1

Determine appropriate media to reach target market and select appropriate strategies

3.2

Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.

3.3

Explore timing of marketing activities and determine costings for marketing options

4

Develop and finalise marketing plan

4.1

Identify the fashion product marketing cycle and develop marketing plan which details marketing activities

4.2

Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements

4.3

Present marketing plan to client and integrate client response into further marketing proposals

4.4

Document marketing plan according to industry practices

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria for at least two products and include:

reading and following work instructions, standard operating procedures (SOPs) and safe work practices

applying relevant standards

researching target market and identifying fashion design needs and expectations

determining marketing objectives and identifying features and benefits of fashion designs according to needs and expectations of the target market

accessing, interpreting and using data from a range of sources

determining appropriate media and appropriate strategies to reach target market

exploring and assessing marketing event options and promotional activities to market the selected fashion design

developing a marketing plan for at least two (2) fashion products and determining if it will be effective in meeting marketing objectives, timing and budget requirements

documenting marketing plan according to industry practices

recording reports on marketing opportunities and strategies and presenting them to appropriate personnel.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

marketing details

marketing objectives:

client position

range of fashion products in marketplace

marketing objectives and sales targets

product pricing strategy

position in market

packaging and distribution requirements

marketing practices in the fashion industry

concepts of marketing cycle and product life cycle

marketing tools and media for the fashion industry:

print (e.g. magazines, and regional and metropolitan newspapers)

audio (e.g. radio)

visual (e.g. video, television and DVD)

electronic (e.g. email, websites and social media)

features of media (e.g. edi)torials, advertising, photos and testimonials

marketing events and promotional activities:

launches

fashion parades

exhibitions

shows

demonstrations

press conferences

media events

workplace practices

recording and reporting practices.

Assessors must:

satisfy the assessor competency requirements that are in place at the time of the assessment, as set by the VET regulator

have vocational competency in developing marketing plans for fashion products, at least to the level being assessed, with relevant industry knowledge and experience.

Assessment should occur in operational workplace situations. Where this is not possible, or where personal safety or environmental damage are limiting factors, assessment must occur in a sufficiently rigorous simulated environment reflecting realistic operational workplace conditions. This must cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.

Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.

Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Prepare to develop marketing plans

2.1

Identify key features and benefits of the selected fashion design

2.2

Research target market and identify fashion design needs and expectations

2.3

Identify price point and marketing budget

2.4

Identify any other relevant details that may affect marketing activities

2.5

Establish marketing objectives with client

3

Research and determine marketing options

3.1

Determine appropriate media to reach target market and select appropriate strategies

3.2

Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.

3.3

Explore timing of marketing activities and determine costings for marketing options

4

Develop and finalise marketing plan

4.1

Identify the fashion product marketing cycle and develop marketing plan which details marketing activities

4.2

Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements

4.3

Present marketing plan to client and integrate client response into further marketing proposals

4.4

Document marketing plan according to industry practices

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

SOPs

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

Marketing details include one or more of the following:

packaging or distribution requirements

production timelines or requirements

distribution outlets

designer reputation

style characteristics

budget

international regulations

pricing structures

import/export factors

production times

quality assurance factors

Promotional activities include one or more of the following:

gimmicks

point of sale and merchandising

special offers

product branding activities

packaging features, such as labelling

display and presentation

Industry practices include one or more of the following:

formatting and structure

inclusion of pictures and style and design details

promotion of features and benefits

reporting verbally or in writing

oral, written or visual communication

inclusion of marketing objectives

inclusion of adequate detail

Market plan includes one or more of the following:

details for events, such as fashion design launches, fashion parades or shows and exhibitions

target strategies, such as advertising and promotional campaigns

Personnel include one or more of the following:

supervisor

trainer/mentor

designers

patternmakers

production supervisors

clients

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria for at least two products and include:

reading and following work instructions, standard operating procedures (SOPs) and safe work practices

applying relevant standards

researching target market and identifying fashion design needs and expectations

determining marketing objectives and identifying features and benefits of fashion designs according to needs and expectations of the target market

accessing, interpreting and using data from a range of sources

determining appropriate media and appropriate strategies to reach target market

exploring and assessing marketing event options and promotional activities to market the selected fashion design

developing a marketing plan for at least two (2) fashion products and determining if it will be effective in meeting marketing objectives, timing and budget requirements

documenting marketing plan according to industry practices

recording reports on marketing opportunities and strategies and presenting them to appropriate personnel.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

marketing details

marketing objectives:

client position

range of fashion products in marketplace

marketing objectives and sales targets

product pricing strategy

position in market

packaging and distribution requirements

marketing practices in the fashion industry

concepts of marketing cycle and product life cycle

marketing tools and media for the fashion industry:

print (e.g. magazines, and regional and metropolitan newspapers)

audio (e.g. radio)

visual (e.g. video, television and DVD)

electronic (e.g. email, websites and social media)

features of media (e.g. edi)torials, advertising, photos and testimonials

marketing events and promotional activities:

launches

fashion parades

exhibitions

shows

demonstrations

press conferences

media events

workplace practices

recording and reporting practices.

Assessors must:

satisfy the assessor competency requirements that are in place at the time of the assessment, as set by the VET regulator

have vocational competency in developing marketing plans for fashion products, at least to the level being assessed, with relevant industry knowledge and experience.

Assessment should occur in operational workplace situations. Where this is not possible, or where personal safety or environmental damage are limiting factors, assessment must occur in a sufficiently rigorous simulated environment reflecting realistic operational workplace conditions. This must cover all aspects of workplace performance, including environment, task skills, task management skills, contingency management skills and job role environment skills.

Assessment processes and techniques must be appropriate to the language, literacy and numeracy requirements of the work being performed and the needs of the candidate.

Conditions for assessment must include access to all tools, equipment, materials and documentation required, including relevant workplace procedures, product and manufacturing specifications associated with this unit.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Follow standard operating procedures (SOPs) 
Comply with work health and safety (WHS) requirements at all times 
Use appropriate personal protective equipment (PPE) in accordance with SOPs 
Identify job requirements from specifications, drawings, job sheets or work instructions 
Identify key features and benefits of the selected fashion design 
Research target market and identify fashion design needs and expectations 
Identify price point and marketing budget 
Identify any other relevant details that may affect marketing activities 
Establish marketing objectives with client 
Determine appropriate media to reach target market and select appropriate strategies 
Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design. 
Explore timing of marketing activities and determine costings for marketing options 
Identify the fashion product marketing cycle and develop marketing plan which details marketing activities 
Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements 
Present marketing plan to client and integrate client response into further marketing proposals 
Document marketing plan according to industry practices 

Forms

Assessment Cover Sheet

MSTFD5004 - Develop marketing plans for fashion products
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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

MSTFD5004 - Develop marketing plans for fashion products

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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